Sound it out

Burberry Brit Rhythm: Smell it, Wear it
Fashion | 5 September 2013

Burberry have launched Brit Rhythm, a men’s fragrance inspired by the excitement of live music and the energy of a crowd. See one of the heart notes, black leather, for further proof of that – it’s what 90% of any good audience are clad in.

Celebrating the scent, Christopher Bailey has realised a capsule collection taking in one of the British powerhouse’s greatest hits, a re-edition of the studded biker jacket from SS11 at a (slightly) more beer money price point. They’ve also gone haywire with a bradawl on a belt, iPhone and iPad cases. Now you can smell, wear Rhythm as well as feel it.


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