Be your own idol this season

World Exclusive: Saint Laurent SS14 Campaign
By Dean Mayo Davies | Fashion | 9 February 2014
Photography Hedi Slimane
Above:

Saint Laurent SS14 menswear campaign

Seen here for the first time anywhere, we bring you the world premiere of the Saint Laurent SS14 men’s campaign…

“What the hell is wrong with you? / …You don’t like rock ‘n’ roll and I don’t like you,” Hunx baits nasally on the soundtrack to Saint Laurent’s SS14 campaign clip.

That same posturing runs through the patent faux leather jeans, surfer shirts in palm printed silk crêpe, Blood Luster dripping fangs jacket and zoo of Western-buckled Duckies boots which, like their wearer, inevitably get straight to a point.

Get yourself a bumper pack of gum, a comb to slide in your pocket and become reacquainted with the bathroom mirror. If you don’t like rock ‘n’ roll we don’t like you, too.

Saint Laurent SS14 menswear campaign

SAINT LAURENT SPRING SUMMER 2014
MEN’S FASHION CAMPAIGN
REXX OSTERKAMP, ETHYN AND KEVIN
L.A. NOV 2013
SOUNDTRACK : HUNX AND HIS PUNX “YOU DON’T LIKE ROCK’N’ROLL”
MORE ON YSL.COM

 

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