The South African photographer is the latest artist to shoot the label’s campaign
Pieter Hugo for Bottega Veneta SS14
Bottega Veneta, the ultimate in Italian discretion and craftsmanship is pleased to announce that Pieter Hugo has photographed the brand’s Spring Summer 14 advertising campaign.
Hugo joins a long list of renowned artists in Veneta’s ongoing series of collaboration, featuring the talents of David Armstrong for Cruise 14.
The campaign, shot on location in New Jersey by the South African photographer features both the women’s and men’s collections in refined neutrals and precise saturated colours, much like the brands’s luxurious palette for men this season.
Hugo’s explorations into the psychology beneath regular portraiture, domestic interiors, landscapes and still-lifes infuses his photography with an odd and lingering power, suffused with a quiet grace and humanity.
“I am a great admirer of Pieter’s portraits, which have an undeniable beauty, yet do not shy from challenging the viewer,” says Bottega Veneta’s creative director Tomas Maier.
“Pieter was a natural choice for the campaign as he has the most unusual use and sense of colour, and is also a master at framing his subjects in their environments in a most poetic way. So I was interested to see how he would be able to translate his approach to image-making for our collection. I am pleased to say I am very happy with the result.”