Jeans are the ultimate, but getting the right ones is a bit like bludgeoning yourself repeatedly against a brick wall. That’s why, when you find a style you like, you wear ’em out til they’re pornographic and reluctantly buy another identical pair. Right?

WRONG. Levi’s have come along to shake us out of our comfort zone and make us strive for better.

Turning denim’s pragmatism inside out and creating a garment of unabashed decadence, the San Fran originals have introduced Lot No.1 Made-to-Order jeans at their flagship London Regent Street store.

Select your desired fit from mid, high or low rise with a straight, tapered or skinny leg, pick one of five weights/colours of selvedge denim from the best mills in the world and finish with a choice of 20 different threads, seven button and rivet colours.

Five to six weeks after your appointment, you’re delivered your unique dream jeans made by a Savile Row-trained master tailor. And they ask you for £500.

We said it was decadent. But if you’re gonna spend, the best way to enjoy it is every day. Think of it as practice for getting a made-to-measure suit done in twenty years’ time. Both are cornerstones of a bulletproof wardrobe.

Levi’s, 174-176 Regent Street, London W1R 5DF