In London, the global launch of Loewe’s first space under Jonathan Anderson

Loewe launches at Dover Street Market
By Tempe Nakiska | Fashion | 15 July 2014

Dover Street Market has announced the global launch of Loewe’s first space under the creative direction of Jonathan Anderson.

The new London space was designed by Anderson for DSM and hosts the designer’s first collection for the house, ‘The Pre Launch Capsule Collection’ and features cushions from the Loewe archive as well as a selection of Loewe accessories.

The launch follows the recent unveiling of Loewe’s first advertising campaign under the creative directorship of Anderson for SS15, in collaboration with M/M Paris.

Loewe is situated on the second floor alongside Comme des Garçons Homme Deux, Celine and Michael Costiff’s World Archive. The house will launch spaces at Dover Street Market New York and Ginza from 19th July.

Dover Street Market, 17-18 Dover St London W1S 4LT


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