Weapon of choice

Check out an exclusive preview of Fendi’s FW14 film before it premieres in full
By Alex James Taylor | Fashion | 9 September 2014

‘Weapon of Choice’ is Fendi’s new short film by Italian filmmaker Alex Tacchi featuring the FW14 men’s collection. See our exclusive teaser below before the full film premieres tomorrow, 10th September at Fendi.com.

In it? The Fendi man is seen trapped within a labyrinth of chiseled marble rock, abstractly veined by nature’s ageing process, towering ominously. Tacchi is building quite the reputation amongst luxury brands and with a slick aesthetic it’s little wonder (read: it looks big and expensive). His sweeping angles heighten the lines of a Prince of Wales check suit here, a taut mock croc calfskin biker jacket there, capturing the textural detail of the FW14 collection.

The grand marbled setting is in no small part reminiscent of Fendi’s own foundations in Rome, a city known for its architecture. It also reminds us of the brand’s commitment to restoring the Eternal City’s damaged monuments to their former glory – this summer the house began Trevi Fountain TLC, the biggest care package in its 252-year history.

 


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