On the wrist

Heritage watch brand Tudor returns to its eponymous UK roots
By Alex James Taylor | Fashion | 14 October 2014

Distinguished by a luxe sense of style and exceptional attention to detail, watch brand Tudor dates all the way back to 1926, when it was founded by Hans Wilsdorf as a brother partner of Rolex. Wilsdorf chose the name Tudor as an homage to the Tudor period of English history. Therefore it is only apt that the brand are relaunching in the UK – having previously sold exclusively in the US and on the European mainland – and they come bearing gifts, in the form of a new heritage line.

And it’s heritage Tudor has – in droves. In 1952, when the British ministry sent a group of scientists to the northern most point of Greenland – the closest to the poles any Brit had been in decades – thirty Tudor wristwatches went with them. In the late 1960s, when the US Armed Forces began looking for a watch suitable for extreme diving conditions, yet one capable of immense accuracy, they chose the Tudor Submariner. So did the French Marine Nationale, who used Tudor wristwatches for over a quarter century as standard issue timekeepers for its most elite servicemen.

The heritage line pays homage to such past models, re-imaging iconic Tudor designs from their archives. Each style builds upon nostalgic sensibilities, preserving the aesthetic codes with a healthy dose of contemporary flair.

Each timepiece has its own unique back story: from Black Bay’s 1954 Tudor Submariner reference to the Chrono Blue, a bold blue, grey and orange re-interpretation of the highly collectable Tudor Montecarlo chronograph. Film fact time: the Chrono is worn by Tom Cruise in Mission Impossible 4. Film style buffs would be hard beat to find a sounder seal of action approval. 

Visit the Tudor website here.

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