Ambassador

Robert Pattinson is the face of Dior Icons
By Barry Pierce | Fashion | 10 April 2024

Dior have unveiled their new Dior Icons campaign starring the caped crusader (and Dior ambassador) Robert Pattinson! With the Dior Icons capsule, Kim Jones continues to reinvent the vocabulary of the House’s menswear identity with a timeless and architectural wardrobe.

The campaign, which was photographed by Alasdair McLellan, is a mix of pale and black and white photography, where Pattinson sports wide-leg trousers and long structured coats. The images also feature the actor in cashmere sweaters, silk-blend shirts, and Harrington-shaped jackets. The campaign also showcases backpacks and weekender bags rendered in Dior’s new Gravity Leather, decorated with a maxi version of the House’s Oblique motif, while on foot, the B33 sneakers are ultra-desirable in this assertive casualness.

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